Although it would mAke life eAsier, business growth doesn’t come from wishful thinking. it takes a lot
of hard work and, for advisors, that means coordinating the right mix of strategies to gain market share and client
acquisition. strategic alliances is one strategy that works well for advisors by extending the depth of their team and
offering clients a full spectrum of services. Below are 10 steps to successful strategic alliances.
SOURCE: IRONSTONE, PRODUCERSWEB.COM
Identify potential partners
Start by making a list of the top
three local attorneys, CPAs and
insurance firms in your area.
Research potential partners
This step’s goal is to make sure this
strategic alliance will be mutually
Make the first call
Schedule an appointment to discuss
opportunities for working together.
The first meeting
Discuss the benefits of working
together and opportunities for
Identify specific opportunities
Focus on core interests, business
themes, objectives, obstacles
and expectations for the future
Establish revenue/profit goals
This step is to make sure you
determine ideal and minimum
revenue and/or profit goals.
Develop an agenda
Create an agenda that includes
any event or campaign you plan to
execute over the next 12 months
with your new alliance.
Present the plan
Present what you came up with to your
potential alliance in order to look for any
gaps and make modifications.
Commitment and implementation
Identify other team members who will
ensure implementation takes place as
Analyze and follow up
Continue to refer back to your alliance in
order to monitor and celebrate successes.
Also make sure to make changes when
something isn’t working.