has a passion for wrestling, which almost took him to the 1996 summer
Olympics. When he was training for the games at the U.S. Olympic Training Center, he discovered his passion for coaching and motivating others.
That same passion ultimately transpired into his business, which opened
in 2006. Bucher endeavors to make sure his clients are always at ease
with their finances. He even sends out reassuring alerts when the market
begins another volatile spurt.
The retirement market has become a specialty for Bucher. “Retirement is
an incredibly special time,” he says. We all think about it our entire lives —
what we will do, where we will go, how we will enjoy the fruits of our labor.
Through my family, I have been able to see the power of proper planning
for retirement as well as the downfalls of not planning enough in advance.
It is an honor to be able to help position our clients in a way that allows
them to live their dreams and enjoy the ride.”
Bucher reflected on how the industry is changing with the DOL fidu-
ciary rule, his online educational classes for clients and his no-pressure
On the Department of Labor’s fiduciary rule The DOL’s recent
regulatory changes bring new challenges, especially with limited information available. Our team already adheres to the fiduciary standard, but
with some of these changes, I believe there’s going to be a lot of different
products and companies that may exit the market, which could ultimately
make it increasingly more difficult to serve our clients in the best way possible. However, I look at the regulatory environment and the changes as a
positive because many firms may decide to go in different directions. New
advisors may exit the business because they don’t have the firm established yet while older advisors may retire. The unknown aspect of the rule
is what makes things a little more challenging at the current time.
On referral strategies Our firm has seen significant growth through
both educational workshops and referrals. Workshops have provided us
with a great way to spread our firm’s message and vision to a mass group
of people at one time. Many of our workshop attendees are referrals from
current clients because it provides a no-pressure way to learn more about
their retirement needs and how we can help with them.
On communicating with clients during volatility Consistent
communication is key in client retention. We feel it is important to get
timely information and updates to our clients as quickly as possible. We
do this through email, social media and print campaigns. The use of video
is extremely important as well in bringing the message to life. As an example we used a video email to discuss the January volatility in the market.
This past January was the worst January in history and I would suspect
that many clients were concerned when they were watching the news. We
put together a video discussing the impact it had on our portfolios and the
impact it had to our clients and sent that video
out via email. We also wanted to make sure they
saw this video so we sent a robocall to their
phone to let them know that they should check
their email so they wouldn’t miss it.
On ensuring financial literacy with
clients We are continually educating our
clients, prospects and other community
members on all aspects of retirement planning through our workshops and hold market
update events for our clients twice a year. We
have also developed an investor education
program called Investor Squared, which provides clients and prospects an opportunity to
expand their financial knowledge through an
online classroom and focused topic white-papers. We have many components to the
investment and retirement process documented there that they can review and learn
from at their leisure.
On his background with the Olympics
My family and I also love sports and attending Ohio State football games. My wife and
I both went to school at Ohio State and I’m
a former Buckeye athlete. I was a collegiate
wrestler, so that holds a very near and dear
place in my heart. I am very passionate about
our Olympic Training Center in Columbus at
the Ohio State University. As a former aspiring Olympian myself, helping others focus on
their Olympic dreams has been a blessing for
me personally, as well as inspiring and motivational for us as a business. This year we
placed two out of the six Olympians in wrestling for the 2016 games in Rio de Janeiro,
more than any other training center in the
country, and both are true medal contenders; one won gold and the other bronze in
the World Games last year. I was part of the
development of the training center and have
donated both time and money over the years
and truly enjoy being part of an organization
that is fully dedicated to helping athletes realize their Olympic dreams. RA
By Carley Meiners
Photograph by Jim Rohman