83)Content marketing is powerful “I have come to see content marketing
as a sign that a company is both confident in itself
and in its products or services. A brand that says
to a consumer, ‘Go ahead, have a peek under the
bonnet, and press the accelerator a couple of times;
we’re sure you’ll love it,’ and then backs off, leaving the consumer to
make his/her own decision, also demonstrates that it will treat people
respectfully when speaking to them (the polar opposite of being
hassled by the pushy car salesman of old).
This is a brand’s way of saying, ‘Of course I don’t expect you to buy
me just yet. I’m happy for you to hang around for a while, and I’ll
only begin to thrust the rest of my marketing prowess upon you once
you’ve understood who I am, and you’re sure that we’re right for one
another.’ It’s recognition that this is going to be a relationship rather
than a transaction.”
— Mark Beard, VP, Digital Media and Content Strategy at The Economist
92)Experiment with email “It may seem more natural to use
a no-reply or some kind of generic company
email, but by using a real person’s email
(who is running marketing for your company, for example), you will increase the
amount of feedback you get. When you ask a question in the newsletter,
people will be more willing to reply and engage with you. In addition, if
they forward your email along to a friend, the friend has a more direct
way of getting in touch with you. That could lead to sales or PR.”
— Salvador Briggman, Founder of CrowdCrux.com
98)Don’t be all things to all people
“Advisors who zero in on a specific niche
can often provide a much higher and
more focused level of service than those
who try to be all things to all people.
Small business owners, government
employees, military service people and
medical professionals are all popular
segments of clientele that many firms
have chosen for their exclusive mar-ket. This can be especially effective for
those who market to those in an area in
which they themselves have previously
worked. Earning professional credentials
in the area of your specialty, such as becoming a Certified Divorce Planner can
also build credibility and enhance your
image to your clientele.”
— Mark P. Cussen, CFP, CMFC, AFC
Simple IRAs get boost
from tax deal
SMAll BuSINESS OWNERS and their employees
won a great deal from the $622 billion tax deal back
in December. SIMPlE IRA plan holders can now roll
over assets from other retirement plans. Previously
SIMPlE holders could only rollover assets from one
SIMPlE IRA to another. This is an ideal break for
people who want to consolidate accounts. But there’s
a catch — holders can’t transfer money in or out of
the account until it’s been open for at least two years.
SourcE: ASHLEA EBELiNg, forBES.com
9) Some 40% of all boomers are already grandparents.
10) 55% of all grandparents today are baby boomers.
11) They control their parents’ consumption of
health care and their kids’ education.
12) They are the sandwich generation
that likes being in the center of it all.
13) They’re skeptical but also fans of good
advertising. They will respond to
your efforts if it speaks to them.
14) They are the future.
So what are
you waiting for?
Go out and find