Retirement Advisor | February 2016 | LifeHealthPro.com 10
the news 02.16
77)Simplify your message “I talk a lot at colleges because I
think that audience is a really important
audience for us. If we’re failing them,
we’ll fail across a wide range of audiences.
When I started reading the news —
after 9/11 is when I began to pay
attention — for a long time I only
understood 45 percent of every article.
There was so much encoded
around what it meant to say ‘Senate
minority leader Tom Daschle.’ I just
didn’t have associations with that. After
a couple of months, I got up to 55 percent,
and after a year 65 percent.
It’s very frustrating to feel that dumb.
So that’s a real sweet spot for us. Now we
have this thing I can put inside every story
that tells a college audience everything
they want to know.”
— Ezra Klein, Founder of Vox.com
1) The over-50 crowd will grow 21% in 10 years.
2) They buy things, lots of things!
3) The over-50 crowd spends $400 billion
more than the under-50 crowd.
4) They try new things.
5) They are easy to reach.
6) They read newspapers, watch TV and listen to the radio.
7) With a median age of 54, boomers are far from being done.
8) They use the Internet.
to focus on
in your 2016